10-year old Chipolo explains why it's not worried about Apple's AirTag • TechCrunch
When Apple’s AirTag came onto the scene in 2021, competitors like Tile were quick to bash the tech giant for antitrust issues, saying smaller companies had no chance of competing with Apple’s massive network of a billion iPhones. As it turns out, that’s not how another rival sees the situation. Chipolo, the 10-year-old maker of similar lost item location devices, has remained self-funded all these years, having sold 3.5 million devices and growing its revenue to the double-digit millions. Instead of fighting Apple, Chipolo has opted to work with the Cupertino tech giant — and even credits Apple for helping further grow the item tracker industry. The team also sees the opportunity to integrate with the Find My app as a better consumer experience compared with its much smaller first-party finding network, which today is around 1 million monthly active users. Without a large network, explains the company, it may take much longer for a device to alert its owner to its location when...